New Study Reveals Trends in the Adoption of Artificial Intelligence in Business
Pipedrive has released its Annual Report on the State of Artificial Intelligence in Business, providing valuable insights into current trends in the use of AI technologies by companies of various sizes. Pipedrive collected data from 500 entrepreneurs and business leaders from different regions around the world, providing an international perspective on the adoption of artificial intelligence in business. Let’s take a look at the most important findings.
Accelerating AI Adoption in the Business Environment
According to Pipedrive’s latest report, artificial intelligence is becoming an integral part of business processes. The data shows that 35% of surveyed companies are already actively using AI tools in some area of their operations. This trend clearly indicates that artificial intelligence is no longer the preserve of technology giants and is gradually becoming commonplace across the business spectrum. An interesting finding is ChatGPT’s dominant position among the AI tools in use. As many as 86% of companies using artificial intelligence turn to this solution. By comparison, Siri is used by only 24% and Google Assistant by just 19% of AI users. This significant difference suggests that generative AI tools such as ChatGPT offer companies more practical uses than older assistant technologies.
How Businesses Use Artificial Intelligence in Practice
Pipedrive’s research reveals four main ways in which companies implement AI in their processes:
- Automating routine tasks - eliminating repetitive activities that do not require human creativity.
- Increasing productivity - streamlining workflows and saving time.
- Improving customer interactions - more personalized and faster communication.
- Generating actionable business insights - analyzing data for better decision-making.
In sales, it is particularly apparent that professionals prefer delegating administrative work to AI systems. Approximately 60% of salespeople would rather leave tasks such as data entry to AI assistants so that they can focus on building customer relationships and closing deals. As Sean Evers, Vice President of Sales and Partnerships at Pipedrive, noted: "The true power of artificial intelligence lies in its ability to act as a force multiplier, not as a replacement for human judgment."
Barriers to Broader AI Adoption
Despite the obvious benefits of artificial intelligence, the study identified several significant barriers preventing its broader adoption:
- Lack of knowledge about how to implement AI tools effectively.
- Problems with trust in the accuracy and reliability of AI outputs.
- Concerns about data protection when integrating AI with existing systems.
AI Features in the Pipedrive CRM Platform
Pipedrive itself has integrated several practical AI features into its CRM platform that demonstrate the practical use of artificial intelligence:
- AI Sales Assistant
This assistant recommends next steps based on deal progress and user activity. It identifies potential obstacles in the sales process, provides personalized sales tips, and flags high-potential leads or, conversely, those less likely to convert. - AI Email Writer
A tool that composes personalized emails based on deal context or previous conversations. Users can adjust the tone and content before sending, ensuring consistent communication at scale. - AI Email Summarizer
A feature that condenses long email threads so users can quickly understand the key points without having to read every message. - SmartApps and Marketplace Search
Uses natural language processing to recommend third-party integrations tailored to your workflow, making it easier for teams to discover tools that automate marketing or sales tasks. - AI Report Generation
Allows users – even those without technical knowledge – to create custom reports by entering instructions in natural language. The system guides you through the setup, although it currently does not automatically generate dashboards or visual charts.
Smaller companies were surprisingly fast adopters of these technologies. They use Pipedrive’s suite of tools – including the features mentioned above – to streamline workflows, reduce manual effort, personalize outreach at scale, and ultimately close more deals faster than competitors lagging behind in digital transformation initiatives. The latest report from Pipedrive underscores that artificial intelligence is no longer optional – it is now essential for remaining competitive across industries. Their own CRM platform demonstrates how thoughtfully implemented automation can empower teams by reducing administrative burdens while keeping people firmly at the center of relationship-building efforts. For a deeper understanding of current trends and practical advice on overcoming common challenges, we recommend studying the complete report available on the Pipedrive blog.
