Microsoft Launches Bing Video Creator for Free
Microsoft took a groundbreaking step in the world of artificial intelligence when it officially launched Bing Video Creator on June 2, 2025. This innovative platform represents the first opportunity for the public to try an advanced video generator based on OpenAI's Sora technology for free. Until now, this revolutionary technology had only been available on a limited basis, but Microsoft is now making it accessible to millions of users worldwide through its Bing mobile app.
Easy to Use
Bing Video Creator uses artificial intelligence to convert text descriptions into short videos. Users simply enter a text prompt describing the scene, action, or concept they want to see, and Sora technology creates a corresponding five-second video. This functionality represents a significant advance in generative artificial intelligence, which can create not only text and images, but now also high-quality, realistic moving images.
The service is currently available exclusively through the Bing mobile apps for Android and iPhone. However, Microsoft has already announced that it is working to expand availability to desktop platforms and plans to integrate it directly into the Bing Copilot Search engine. This gradual rollout is consistent with the company's strategy of testing and optimizing the service before fully expanding it to all platforms.
The technical specifications of Bing Video Creator reflect the technology's current capabilities and limitations. The generated videos are exactly five seconds long and exclusively support a vertical 9:16 aspect ratio, matching popular social networks such as TikTok and Instagram Stories. However, Microsoft promises to add a horizontal 16:9 format soon, which will be more suitable for YouTube or traditional presentations. At the same time, this format limitation reflects the focus on mobile users and social media, where vertical content dominates.
Availability
The limits and rewards system is designed to allow widespread testing of the service while maintaining sustainability. Each user can create ten videos per month in fast mode for free. After reaching this limit, they can continue creating videos in standard mode, which takes longer, or use Microsoft Rewards points—specifically, 100 points for one video in fast mode. Users can process up to three videos in the queue at the same time, enabling efficient planning and experimentation with different concepts.
The service is available worldwide, except in China and Russia, in line with general restrictions on advanced AI technologies. This broad coverage demonstrates Microsoft's ambition to compete with other AI platforms in the global market.
While competing solutions such as Google Veo and other commercial video generators often require payment or are only available on a limited basis, Microsoft is providing the first truly free access to this level of technology. This move will likely prompt a response from competitors and accelerate the development of the entire generative video content industry.
The future of the service looks promising, with planned expansion to desktop platforms and integration into other Microsoft products. We can also expect gradual improvements in video quality, support for additional formats, and possibly even longer generated clips. Bing Video Creator thus represents not only technological progress, but also a strategic move by Microsoft in the battle for dominance in artificial intelligence.
